Visa Fills Out Its V.Me Digital Wallet Strategy: Signs PNC As First Bank Partner; Adds 1-800-Flowers To Retailer List

Visa is gunning against MasterCard's PayPass, PayPal, Square and others to become consumers' default digital wallet for online and mobile payments, and today it's announcing two pieces of news in that strategy: it is adding PNC as its first U.S. banking partner, and 1-800-FLOWERS as a key retailer, to its V.me digital wallet scheme. The PNC deal will see V.me integrated into PNC's existing digital wallet scheme, marketed as Virtual Wallet, while the 1-800-FLOWERS deal looks like it is the biggest retailer yet to join V.me. In both cases, its a sign of how Visa is working hard to make sure that it gets a good share of what Forrester estimates will be an e-commerce market worth $226 billion this year, and $327 billion online by 2016.

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